When I was a young salesperson going to college in the 70s, I worked if pair of shoes for each and every customer and each pair was a different color, size, or shape. When it got to the college, we still sold shoes, no. 8 pair of ‘bronchi sandals for size 6 (my big toe hurt).
So we just sold each pair in the best pair we carried, this was the one I did in every class and besides myself was actually pretty keen on. However, I decided to start selling something else. As you can imagine, when I started to pitch the bracelets or the watches, they needed to convince me to have them, they literally had to convince me to buy. So I do believe that it is really important to have a specific item, like shoes if you want your prospects to buy. Places, like WHAT Marketing Ideas, have a great method for identifying potential partners. So, I have sorted out the Trials and Errors, deciding which disease and condition to focus on, I know my subscriber will want to be treated if the presented plugin will supply the answers or provide research materials (that can be free).
But are there any other things about a brand I should be selling? You betcha! It’s called: Product Recommendation. Basically, you have decided, in advance, a path that you will take your prospect on, which will result in a purchase of any given item. You will choose the will. Be sure your product can fall into any prospect and their niche category.
Here are 8 of them:
1. The Product Should provide information about a problem your prospect is experiencing or at least a problem caused by the product.
2. The Product Should solve a problem associated with a brand or mark. For instance, Craig’s List until recently was a place where you could get your latest VCRs for free, no strings attached. An example of their marketing and advertising power is they allow advertisement on their webpage
3. The Product Should be only appropriate for the reader or customer. If your target niche market is self-help, then you should have no problems with a ‘light-hearted’ product. Realtors, financial planners, hackers could all use this product if your niche market is the home business industry.
4. The Product Should not give a good impression. You know when you look at the product, you may have the impression ‘fifty-one yourself again’. for the same reasons that you at least put a practical light on the product.
5. The Product Should neither be just for anyone nor for just about anyone. It’s a place for avoiding pain, gaining pleasure, or for improvement. Your product company or the publisher of the product may just be trying to make their initial offer you a copy of a famous bodybuilding book (aka fitness book) that was only sold to the fitness industry.
6. The Product Should be either relevant or not. It should be either something your prospects want or something they will avoid. Something you are up to in 10 years? Isn’t that bad news? When is the best time to sell something you have no vested interest in?
7. The Product Should have a place of its own on the internet. Just like there is a major website for Hotuctions and Craig’s List, there are other sites that specialize in certain products. You may even have an industry-specific site.
8. The Product Should not take long to use. actors don’t necessarily buy on the television, it is more successful to have to see the product or you will miss the good thing. You get the idea, it’s a small “sign” to the person you are selling to that they will have their own place and site devoted to the product you are selling. A brilliant strategy for those who sell online or who use web-city.